The project built to stop treating revenue leaders like the company piñata.
Marketing leaders make some of the most important decisions in a company, yet they often operate with the least clarity. Many are hired with promises of strategic ownership only to find themselves reduced to 1P execution, misaligned with leadership, or working inside environments that resist the very expertise they were brought in to provide.
Too many leaders get misled into bad jobs.
Too many leaders stay in difficult roles because they cannot tell if the environment is fixable.
Too many leaders lose confidence doing work they are fully capable of doing in the right conditions.
Pinyahta was created to change this.
We provide verified insight, a high signal community, and tools built to help marketing leaders understand what they are walking into and how to survive or exit roles that are misaligned. The goal is simple. Give leaders the truth they need to protect their careers and reclaim the joy in their work.
Our mission is to give marketing leaders the clarity, community and tools they need to choose better roles, navigate hard ones, and build careers that feel aligned, respected and sustainable.
Meet the Team
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Cody Gillund
CEO + FOUNDER
Cody is a 20-year marketing executive who has built and led go-to-market teams across startups, private equity–backed companies, and global organizations. She previously served as VP of Marketing at Open Lending and Head of US Marketing at KYND, and has advised dozens of B2B technology companies as a fractional CMO through her consultancy, Grounded Growth Studio.Cody founded Pinyahta after repeatedly seeing how misalignment and lack of transparency can make it difficult for marketing teams and the companies they serve to reach their full potential. She created the Revenue Ready Score™ to help marketing leaders and the growth teams they are a part of evaluate the structural conditions that enable marketing to succeed and drive meaningful business growth.
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Subu Subramanian
FOUNDING CTO
Subu is an experienced technology leader who has spent more than two decades building and leading enterprise software and engineering teams. Over the course of his career, he has held senior engineering leadership roles at organizations including Experian, GE Energy, OpenText, and Vignette, where he led global teams responsible for developing large-scale enterprise software platforms and data-driven systems.Subu brings deep expertise in software architecture, platform development, AI and building scalable technology solutions. Subu helps shape the architecture and development strategy behind the platform, supporting the creation of the Revenue Ready Score™and the broader insights platform designed to bring greater transparency to marketing leadership environments.
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Dan Sperring
ADVISOR
Dan is the CEO and Co-Founder of AlignICP, a B2B revenue intelligence platform that helps organizations define and operationalize their ideal customer profile, the strategic foundation that aligns product, marketing, sales, and leadership around the markets where they can win.
Dan founded AlignICP after more than twenty years in B2B SaaS revenue leadership, including roles as a three-time Vice President of Customer Success and Account Management at companies including Notified and Hubb. That career gave him a front-row seat to a pattern he saw repeat across organizations of every size: talented revenue leaders being held accountable for results they were never structurally positioned to deliver.
It was inside those customer success organizations that Dan developed the analytical foundation behind AlignICP. Running win/loss analysis and studying customer outcomes, he discovered that the strongest predictor of long-term growth was not company size or buyer persona, it was whether customers activated specific use cases and realized value quickly. That insight drives AlignICP's approach: correlating first-party revenue data —win rate, deal velocity, ACV, net revenue retention, and lifetime value — to help marketing leaders know who to target, when to engage, and how to convert.
What we believe.
Marketing is a 4P function.
Great marketing leaders do more than produce campaigns. They shape product, pricing, placement, and promotion. Any environment that reduces them to 1P execution cannot drive sustainable growth and cannot support a strategic leader.
Careers should not be gambles.
Marketing leadership thrives when expectations, resources, and decision-making authority are aligned. When these foundations are missing, even the strongest leaders struggle. Pinyahta exists to help leaders understand and navigate these dynamics
Community should be a source of clarity.
Marketing leadership is high-stakes work, and too many leaders carry the weight of misalignment alone. Pinyahta gives leaders a place to be understood, supported, and equipped.
Progress starts with the truth.
Job descriptions hide more than they reveal. Interviews surface only the curated version of the truth. Leaders deserve transparent, verified insight into the environments that shape their success.
Alignment determines success.
Our community is designed to address real leadership challenges in a positive, constructive way. Leaders share insight, compare experiences, and support one another with the intention of making this profession healthier and more sustainable.
Marketing leaders deserve support.
You cannot fix what you cannot see. Pinyahta gives leaders the clarity to make decisions rooted in reality, not optimism or assumptions. It brings the hard realities of marketing leadership into the open so leaders can confront them with clarity, intention, and informed action.