The project built to stop treating revenue leaders like the company piñata.
Marketing leaders make some of the most important decisions in a company, yet they often operate with the least clarity. Many are hired with promises of strategic ownership only to find themselves reduced to 1P execution, misaligned with leadership, or working inside environments that resist the very expertise they were brought in to provide.
Too many leaders get misled into bad jobs.
Too many leaders stay in difficult roles because they cannot tell if the environment is fixable.
Too many leaders lose confidence doing work they are fully capable of doing in the right conditions.
Pinyahta was created to change this.
We provide verified insight, a high signal community, and tools built to help marketing leaders understand what they are walking into and how to survive or exit roles that are misaligned. The goal is simple. Give leaders the truth they need to protect their careers and reclaim the joy in their work.
What we believe.
Marketing is a 4P function.
Great marketing leaders do more than produce campaigns. They shape product, pricing, placement, and promotion. Any environment that reduces them to 1P execution cannot drive sustainable growth and cannot support a strategic leader.
Careers should not be gambles.
Marketing leadership thrives when expectations, resources, and decision-making authority are aligned. When these foundations are missing, even the strongest leaders struggle. Pinyahta exists to help leaders understand and navigate these dynamics
Community should be a source of clarity.
Marketing leadership is high-stakes work, and too many leaders carry the weight of misalignment alone. Pinyahta gives leaders a place to be understood, supported, and equipped.
Progress starts with the truth.
Job descriptions hide more than they reveal. Interviews surface only the curated version of the truth. Leaders deserve transparent, verified insight into the environments that shape their success.
Alignment determines success.
Our community is designed to address real leadership challenges in a positive, constructive way. Leaders share insight, compare experiences, and support one another with the intention of making this profession healthier and more sustainable.
Marketing leaders deserve support.
You cannot fix what you cannot see. Pinyahta gives leaders the clarity to make decisions rooted in reality, not optimism or assumptions. It brings the hard realities of marketing leadership into the open so leaders can confront them with clarity, intention, and informed action.
Our mission is to give marketing leaders the clarity, community and tools they need to choose better roles, navigate hard ones, and build careers that feel aligned, respected and sustainable.
Built by someone who has lived it.
Pinyahta was founded by Cody Gillund, a twenty year marketing leader who has served in early stage startups, high growth companies, and executive roles across the GTM function. After repeatedly seeing talented leaders misled into misaligned roles or crushed by unrealistic expectations, she recognized a pattern. Leaders were not failing. They were being set up to fail.
Pinyahta is the result of asking one simple question.
What would happen if marketing leaders finally had the truth before and during the role that defines their career?
This platform is the answer.