A new way to evaluate companies and navigate your marketing career with clarity.
Pinyahta brings together The Revenue Ready Score™, insider organizational insight, a curated expert community, and tools that support true 4P leadership. Everything is designed to help you avoid misaligned roles or survive the ones you are already in.
The Revenue Ready Score™
The Revenue Ready Score™ is a standardized, anonymous diagnostic that evaluates how well a company supports marketing leadership across the factors that matter most.
Every Score is created by marketing leaders inside the Pinyahta community, across all membership tiers, using a structured and constructive process designed to surface insight, not negativity. You evaluate the conditions that matter most through five predictors of role success: expectations versus resources, cultural respect, strategic alignment, authority, and investment.
These predictors roll into three dimensions: Alignment, Culture, and Willingness to Invest. Together, they reveal whether marketing is truly treated as a 4P function or reduced to 1P execution.
To ensure accuracy, consistency, and trust, the Score is generated through a verified and standardized process:
• You submit structured, Likert-scale responses tied to the five predictors, creating low-variability, apples-to-apples comparisons across companies.
• Every contribution is fully anonymized and protected.
• Responses are aggregated and weighted across the three dimensions.
• A confidence level grows as more leaders score the same company, increasing reliability over time.
The result is a clear, trustworthy signal of how an organization supports marketing leadership and how confident you can be in that signal.
Ready to start scoring companies? Join the waitlist to be first in line.
Essential Features for Every Marketing Leader
Every Pinyahta member gets access to the core tools and community that make marketing leadership clearer, safer, and more informed. These features form the foundation of the platform, whether you’re exploring new opportunities or navigating a challenging role.
Insight Tools
The core diagnostic and discovery features that give members early clarity about companies and environments.
Company Search: 10 free searches
Explore mode for Scorecards
Early pattern recognition around alignment, culture, and investment
Community
A high-signal, supportive space where marketing leaders compare notes, spot patterns, share insights, and talk honestly about GTM realities.
Open discussions
High-signal forums
Peer connection + perspective
A constructive environment, not a rant room
The Content Hub
Foundational tools that help marketing leaders clarify roles, evaluate opportunities, and navigate challenging environments.
Curated guides
4P-focused frameworks
Templates and scripts
Alignment and expectation-setting tools
Professional and Executive Member Product Features
Pinyahta’s paid memberships unlock deeper insight, expanded tools, and personalized support for leaders navigating high-stakes decisions or complex environments. These tiers build on the essential features with advanced intelligence and access to experienced operators.
Expanded Essential Features
Expanded features that give members deeper insight into companies, environments, and GTM dynamics.
Unlimited company searches
Expanded Community channels and private conversations
Expanded Content Hub library, including toolkits and templates
First access to quarterly rollup sponsorship opportunities
Access to Esteemed Mentors
Pinyahta gives paying members direct access to a vetted network of cross-functional operators who bring decades of real-world experience.
Pro Members gain access to Mentor Office Hours and discounted 1:1 sessions with experts spanning:
Brand, demand, and product marketing
CEO and board communication
Organizational dynamics and cross-functional alignment
HR, performance, and leadership navigation
Executive Members receive everything in Pro, plus one included 1:1 mentorship session each month with any mentor of their choice.
Curated Tools, Services & Member-Only Savings
Pinyahta connects paying members with a vetted marketplace of tools and service providers that support modern GTM leadership.
Pro Members gain access to:
Curated partner discounts
Savings on marketing, analytics, and productivity tools
Vetted service providers aligned to 4P leadership needs
Executive Members receive everything in Pro, plus:
Exclusive, higher-tier discounts
Early access to new partner offerings
Premium opportunities not available at lower tiers