Forbes Communications Council: The Collapse Of The Marketing Leader: Why 'Head Of Marketing' Roles Are Setting Talent Up To Fail And How To Fix It
Cody Gillund Cody Gillund

Forbes Communications Council: The Collapse Of The Marketing Leader: Why 'Head Of Marketing' Roles Are Setting Talent Up To Fail And How To Fix It

We’re not short on marketing talent.
We’re short on the structures that allow that talent to thrive.

Across the industry, we see the same pattern: talented marketers stepping into senior roles only to burn out—or quietly step away. Not because they lack skill or ambition, but because the role itself was never designed to succeed.

Titles are handed out without the authority, clarity, or organizational support required to deliver on the expectations attached to them.

This structural disconnect is exactly why Pinyahta exists.

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